Tmall is an online marketplace specifically created for Chinese consumers. Therefore, it is a platform where the Chinese can purchase anything from food items to even soccer boots. Particularly, the shopping system in China is quite different from that of the United States. However, Tmall app reflects some features that attest to this fact. Basically, this platform is a virtual shopping mall in the words of the managing director of global strategy and operations of the Alibaba group.
Moreover, Tmall is a market place for only trusted products and brands within the demands of Chinese consumers. Another online market place in China is Taobao. This is a platform where practically anybody can sign up for an account and sell any type of commodity they want. The case, however, is different
Benefits of Using
Tmall – Tmall Store
Tmall is a trust worthy household name even for the average Chinese citizens. Therefore using the platform to sell your product could instantly boost you as a brand. Also, it creates a level of trust and security with potential buyers. There are different approaches to achieve this, either by setting up your own store or signing up as a retailer.
On the other hand, when you sign up as a retailer, you would still be able to sell your products under your brand. But basically you won’t have a storefront of your own products to maintain. However you’ll sell your products under a Tmall store. Which implies you will be responsible for services like logistics, marketing and consumer services.
Furthermore, you can also employ Tmall partners to help you with everything – from trade rules to translation. The process of finding these partners could take some time. However if you eventually find a company that you think is best fit for your business, they can help you create a flawless transition into the Chinese market.
More so, Tmall also offers some unique marketing qualities like news feed and live streaming. This is similar to that of Facebook, which creates a sort of interactive environment for people to chat. Also, shop and check news feed from different brands on a regular basis.
Products to sell on Tmall Online
Technically, you can sell virtually anything on this shopping platform as long as it is from a trusted source. Also, it will be on demand with the Chinese shoppers. Basically, there are a few products that are by definition, more popular than others. Some of these products include:
- Apparels, footwear and accessories
- Mom and baby
- Beauty and Skincare
- Personal care.
However, there are tons of products that fit into these categories. More so, if your line of business fits in or you have a product that is highly on demand in China, you may just want to take advantage of the opportunities on Tmall.