To know how to Use Facebook Insights, firstly, you need to do is to click on the gear wheel. Therefore, you can find this on your Facebook Fan Page and select ‘View Insights’.
In the Insight dashboard, you will see the total number of likes (and whether this is increasing or decreasing). Also, the numbers of available friends you have.
Furthermore, it still shows how many people are actively talking about your page as well as your total weekly reach. Below are some of the features users will see and use on the Facebook Insight dashboard.
How to Use Facebook Insights – Virality of Posts
Below the graph, you will see your latest post and learn about their virality. This is very helpful if you would like to see which posts were the most successful.
Post can be sorted by the following type:
- All post types
- Platforms posts
This is very useful if you want to know the success of a certain post. Also, instead of sifting through all the posts, you can simply sort by videos.
Therefore, you will now be able to see the date the post was made, the title of the post, its reach. Also, how many users have engaged with that particular post. More so, you will know how many have shared that particular content. As well as its virality in a percentage form.
Furthermore, knowing the vitality of the post gives users the knowledge to create more content that your fans will like. Basically, this will then increase the user’s branding, reach and hopefully traffic.
Likes on Facebook Insights
If you click ‘Like’ you will be able to see the demographics as well as the locations of your fans. You will also be able to see their age groups.
Reach – Facebook Fan Page
It’s very interesting that you have a Facebook fan page, but how of your content is actually reaching your fans? Who is talking about your page? Are any of your fans referring your page to others or sharing your image with their friends?
This section aids you see your page views and unique visitors views (those who searched for you as opposed to clicking on the Facebook ad). You will also be able to see your reach in terms of organic searches, paid and viral searches.
Talk About – Users Engagement
Therefore, this section can also show valuable data about who is engaging and talking about your page. Also, it includes demographics and percentages of people in different age groups.
Particularly, the important thing to learn from this data is to understand how your content trends over time. More so, through this process, you may find that it takes some time for your content to “lift” and reach many people.
Check-Ins – Facebook Analytics
Basically, under the check-in section, you will be able to see the number of people who have checked in. Also, where they live, and whether they are male or female gender.
Check-in data are extremely valuable for businesses with a physical presence. From being able to measure the social media impact on the sale to monitoring your busiest days- definitely dig into this info.
- Select Page Level Data and the MS Excel format opinion. Also, users can choose a date range for the data.
- Once you are done downloading insights you will see never-ending columns of data which may at first seem overwhelming. Precisely, at the bottom, you will see various data sheets containing information such as key metrics, daily like sources, daily viral reach, etc.
Therefore, each column in the key metrics sheet provides users with different information. For example, if you scroll to the Lifetime Total Likes column users will be able to see how many their page received over the dates they specified.
Particularly, Time Daily Reach is useful as well and their users will be able to see the number of people their posts may have reached. Therefore, knowing how to use Facebook insights is also a great way to understand the flow of your audience using Facebook analytics.