News Feed is an interesting feature on Facebook social media network. Basically, the web feed is the primary system through which users are exposed to content posted on the network. Facebook news feed highlights information that includes profile changes, upcoming events, and birthdays, among other updates.
Facebook selects a handful updates to show users every time they visit their feed. However, out of an average of two thousand updates they can potentially receive. Over two billion people use Facebook every month. This makes the network news feed the most viewed and most influential aspects of the news industry. Furthermore, the Facebook news feed will show updates about those people who are in your friends list, well as the odd advertisement.
Particularly, on September 6, 2006 Facebook announced a new home page feature called “News Feed”. The new layout created an alternative home page in which users saw a constantly updated list of among Facebook users. However, many of which complained that the feature was too intrusive, detailing every moment with time stamps and invading privacy.
Therefore, in response to their dissatisfaction, the CEO Mark Zuckerberg tendered an apology to the users. The news feed has received multiple updates over the years since it’s original setup. In 2008, Facebook added a feedback story in users news feed. However, letting them tell the service about their personal preferences for their feed.
More History on Facebook News Feed Features
In 2 march, 2009 Facebook rolled out the option to “like” a page to see updates from it in their feed. Therefore, this gave users customizable filters to determine what friends they want to see. Furthermore, Facebook news feed update feature, also, added a publishing field at the top of the feed. Previously exclusive to user profile for easy post creation.
In 2010, Facebook rolled out a new drop-down button, offering users the ability to view News Feed by categories. Also, photos, links, pages, or specific groups of people.
Furthermore, in February 2011, Facebook added News Feed settings. This is to enable users specify if they want content from only the people and pages they interact with the most, rather than everyone.
In recent years up till 2018, the CEO Mark Zuckerberg and other workers over the last year, have spent time reviewing what people were saying. Also, knowing what was working, what wasn’t working. More so, they will be rolling out the version that takes all of that feedback into account.
An integral part of the News Feed interface is the Mini feed. Also, a news stream on the user’s profile page that shows updates about that users. Unlike in the News Feed, the user can delete events from the Mini Feed after they appear so that they are no longer visible to profile visitors.
This feature compares the merits of about 2000 potential posts every time the you open the Facebook app. Therefore, using a complex system based on providing a meaningful experience, over that of licks, reactions, or reading time.
Benefits of Facebook News Feed
- Develops a winning strategy
Brands should review their Facebook strategy and rethink the type of content they plan to publish. However, ensuring the content they do choose to publish is highly relevant and engaging to their audience.
Also, it should include focusing on their own point of view and more on what their audience cares about. Therefore, going deeper into data gained from different campaigns will be crucial for advertisers. This is to determine who their fans really are. Also, what makes them tough and how to build a set of engaged customers.
- Encourage customers to follow your book video age
Facebook users are able to see posts and updates from their pages. This is by selecting ‘see first’ in their news feed preferences. One should not be shy to ask one’s customers to follow their page on Facebook.
- Creative content is key
Facebook is encouraging people to create relevant quality content which sparks conversation between users. Particularly, Advertisers needs to think of how to communicate their message in a good way. Also, one which encourages comments from their family and friends.
- Start using Facebook live videos
Basically, videos are still favored but live video will also become increasingly important. Because according to Zuckerberg “live videos often leads to discussion among viewers on Facebook. Therefore, live videos gets six times as many interactions as regular video”.
- Increase your ad budget
Targeting the right audience with the right messaging will become even more important over the coming months. Also, advertisers must prepare to have a tight quality campaigns so that they can get the best return from their spend.