Facebook Pixel is all about a piece of code you can place on the backend of your website to track visitors to your site. Therefore, when users create a Facebook pixel it allows them to run highly targeted campaigns, so it’s important to install it before running Facebook ads.
Each advertising account usually gets one default pixel to use. Therefore, this particular code is made up of two main parts: the pixel base code and event code.
Therefore, the pixel code tracks all the traffic to your site. While Events is additional fragments of code you can add under the default pixel code to specific pages of the user`s website that allows the users to track certain actions on those pages.
Furthermore, Facebook pixel can also be termed to mean a custom algorithm for retargeting website visitors to track website conversions like sales.
Now, each pixel is customized as per the website. So, we can have as many Facebook pixels as we want depending on our websites. And this whole process will make your advertising on Facebook much effective.
Don’t forget, if you are having one website to track using this feature then its pixel, and if there are a number of websites, then it is termed as Facebook pixels.
Functions and How to Create a Facebook Pixel
To create Facebook pixel: Open the Facebook Ads Manager and click the top menu button (with three parallel lines on it) and select pixel from the column.
Particularly, while on the next page, click Create to start the process. Creating a Facebook pixel is a good way of enjoying Facebook to the core, it enables the user to explore and achieve all that Facebook has to offer. Here are some core functions of a Facebook pixel for the user`s benefit:
- It enables users to view Content on Conversion on user’s website
- To check the Search bar analysis of user`s site
- Also, it tracks actions related to Add to cart buttons
- To add Wishlist: when another user adds a product to a Wishlist on your site.
- To track any user who starts the checkout process to buy something from your site
- Adding payment information: when a user enters their payment information in the purchase process on your website
- If a user completes a purchase on your website, you can use the pixel to track the user
- Complete registration: A user completes a registration form on your site, such as for subscription product.
Advantages or Benefits of Facebook Pixel
Therefore, the above written are core functions of a Facebook pixel as per the Facebook website, there are manager core functions where you can utilize Facebook pixel for your brand benefit.
Below are also some Advantages of Facebook Pixel that users enjoy:
- It shows how successful a user`s Facebook advertising campaigns actually are. Also, it helps the users to reach a new, relevant audience.
- A user can genuinely measure your ad`s performance because the pixel can track every visitors’ interactions on the user’s website. More so, after they click on your ad just like you get in google analytics.
- The Facebook pixel will trigger the clicks through to the user`s website. That is from an AD and report it to his pixel.
- Facebook pixel measures the user`s ad`s conversion rate, not just its click-through rate.
- Therefore, facebook pixels aids in bidding individually for conversion and Facebook.
- Facebook will only show the user`s ads to other users. Basically, those who are most likely to convert or buy something from the user`s website.
- The user can set up a remarketing campaign and choose his audience just like the remarketing campaigns in google analytics.
- After a minimum of 100 Conversions, you can create a lookalike audience and run your advertisement on them.
Process of How to Give Access to Partners or an Agency
Particularly, this option is used to provide the user`s pixel code to his agency which handles brands Facebook campaigns. And to do that;
- Go to business settings
- Under users CLICK -> partners
- CLICK-> the blue + add button
- Furthermore, enter the correct partner business ID you want to add
- Choose a role for your partner and copy the share link
- CLICK -> close
- Then, send your partner your generated link as soon as possible.
To Verify that Your Pixel is Working Correctly
The Facebook Pixel Helper is a troubleshooting tool that can aid the user in finding out if his pixel is working correctly. However, the user can use a Chrome plugin to see if there’s a Facebook pixel installed on a Website. Also, check for the errors and understand the data that is coming in from a pixel.
Troubleshoot Pixel Helper Errors
The Facebook pixel Helper reports some of the common errors that can happen when you create and install a pixel on a website. Therefore, these errors depict that, the person who is managing the user`s website will need to fix somethings. Also, it will enable the user`s pixel to start working correctly.
Error 1: No pixel found
If a user clicks the Pixel Helper icon in the web browser bar and sees a message that no pixels were found on that page, that means that the user needs to place the Facebook pixel code on his website. Most users don’t know how to create Facebook Pixel. However, this article can help them know more.
Error 2: Pixel did not load
Basically, it means that the Pixel Helper may have found Facebook pixel code on the user`s website. But the pixel is not getting any information from your website back to Facebook. Basically, there are two responsive reasons for that:
- Therefore, the user`s pixel is set up to receive information about a dynamic event. However, since that’s the case, click the button where you attached your pixel code. Click on the pixel Helper again to see if it fixes the problem.
- Also, they might be an error in the user`s pixel base code. Since that’s the case, you can try deleting the Facebook pixel code you place on your website and adding the code again.
More Common Errors or Issues on the Platform
Error 3: Not a Standard Event
Particularly, it means the Pixel Helper has found event code on the user`s website. More so, the code doesn’t match one of their standard events.
Error 4: Pixel activated multiple times
Furthermore, it means that the user`s Facebook pixel sent the same signal multiple times to Facebook (which would affect the accuracy of the user`s website`s reporting).
Therefore, to fix this problem, the user should make sure to only include the Facebook pixel base code once. Particularly, on each page that has an event that he would to log. Also, if the user has an event code on his website, he should avoid placing the same event code multiple times on the same page.
Error 5: Invalid pixel ID
More so, it means that the pixel in ID in the user`s pixel base code is not recognized by Facebook. Therefore, to fix this problem, replace the pixel ID in your pixel base code with pixel ID assigned to an active data account.